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Privacy Policy 

We value your privacy and recognise our responsibility to keep your data safe, secure and privacy protected.

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Last Updated: April 2026

This Privacy Policy explains how dealhelper.co.uk, operated by Impact Growth Marketing Ltd, collects, uses, shares, and protects your personal data. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations (PECR), and other applicable laws.

1. Who We Are

dealhelper.co.uk is a lead generation website operated by Impact Growth Marketing Ltd, a company registered in England and Wales with registered address:

59 Gloucester Road, Exeter, EX4 2EE
ICO Registration Number: ZA411012

Impact Growth Marketing Ltd is the data controller for the purposes of UK data protection law.

dealhelper.co.uk introduces consumers to businesses who offer specialist advice for a fee to trusted third-party intermediaries. These partners are authorised and regulated by the Financial Conduct Authority (FCA). dealhelper.co.uk is not authorised or regulated by the FCA, and we do not provide any financial advice. We are not liable for any advice provided by or obtained through a third party.

2. What Personal Data We Collect

When you submit your details on our website, we may collect:

  • Who the cover is for (e.g., individual, couple, family)

  • Whether you currently have a health insurance policy

  • Your current provider (if applicable)

  • Reason for interest in health insurance renewal

  • Date of birth

  • Postcode

  • First name and last name

  • Email address

  • Phone number

We do not collect special category data (such as health status or medical conditions).

We also use cookies and tracking technologies to collect information about how users interact with our website. This may include:

  • IP address and device type

  • Pages visited and time spent

  • Conversion events (e.g., form submissions)

Tracking tools we use include:

  • Google Analytics

  • Meta (Facebook) Pixel

  • TikTok Pixel

  • HitMetrx - We use HitMetrix (by Phonexa) to understand how users interact with our site. To opt out of heatmap tracking, click here. 

  • Phonexa LMS Sync

  • Lynx

  • Call Logic

3. How and Why We Use Personal Data

We use your personal data for the following purposes:

  • To match you with a suitable health insurance broker

  • To send confirmation emails, calls, or texts regarding your enquiry

  • To follow up with marketing communications (where consent is given)

  • To monitor website performance and campaign analytics

  • To improve user experience and lead quality

Lawful Bases:

  • Consent – for form submissions, marketing communications, and use of non-essential cookies

  • Legitimate Interests – for business operations such as analytics, fraud prevention, and site improvements

You may withdraw your consent at any time by contacting us (see Section 9).

4. Who We Share Data With

We share your personal data only with FCA-authorised health insurance brokers for the purposes of handling your enquiry, including but not limited to:

  • Heath Crawford Limited, who may contact you by phone, SMS, or email in response to your enquiry. Heath Crawford is authorised and regulated by the Financial Conduct Authority (FCA), registration number 630887. All partners we work with are contractually obligated to handle your data in accordance with UK data protection laws. We never sell your data, and we do not share it with companies that are not FCA-authorised.

We also work with trusted third-party service providers to process data on our behalf:

  • phonexa.uk – lead delivery and call tracking

  • contactstate.com – lead certification and transparency

  • growform.co – secure form hosting

  • twominutereports.com – reporting and analytics

All partners operate in compliance with UK data protection laws. We do not sell your personal data, and we do not transfer your data outside the UK or EEA without appropriate safeguards.

5. How We Store and Protect Personal Data

We retain personal data only for as long as necessary to fulfil the purpose it was collected for, including legal and regulatory obligations.

Your data is stored securely on UK-based servers or within the EEA. In limited cases, data may be processed by staff or suppliers outside the EEA. Where applicable, we implement safeguards such as Standard Contractual Clauses to protect your data.

We apply robust security measures including:

  • Secure, reputable cloud platforms

  • Role-based access controls (RBAC)

  • Multi-factor authentication (MFA)

  • Data encryption (in transit and at rest)

  • Limited staff access to sensitive information

  • Compliance with relevant regulations and standards

6. Marketing Communications

We may contact you via email, SMS, or phone about services that may be of interest.

We may also share your details with trusted third-party partners for marketing, but only with your explicit consent.

You can opt out at any time by:

  • Clicking the unsubscribe link in emails

  • Replying "STOP" to texts

  • Contacting us directly (see Section 9)

7. Cookies & Tracking Technologies

We use cookies and tracking technologies to:

  • Analyse website usage

  • Measure advertising effectiveness

  • Improve user experience

Tools we use include Meta Pixel, TikTok Pixel, Google Analytics, and others listed in Section 2.

Some non-essential cookies may be set before user consent, which we are working to address by implementing a cookie banner and consent management system.

For more information, visit our Cookie Statement.

8. Your Data Protection Rights

Under data protection law, you have the right to:

  • Request access to your personal data (DSAR)

  • Request correction of inaccurate data

  • Request deletion of your data in certain cases

  • Object to the processing of your data for marketing

  • Request data portability (in a machine-readable format)

  • Restrict processing while accuracy is checked

  • Complain to the ICO if you are unhappy with how we handle your data

To exercise your rights, contact us using the details below.

9. How to Contact Us

If you have questions or wish to exercise your data rights, contact:

Data Protection Officer: Matthew Drew
Email: admin@dealhelper.co.uk
By Post:
The Data Controller
dealhelper.co.uk
Impact Growth Marketing Ltd
59 Gloucester Road
Exeter
EX4 2EE

11. We Work With Contact State

We use Contact State to verify that your enquiry is genuine and has been submitted by a real person, not an automated bot. As part of this process, Contact State receives limited, de-identified data about your session — this means it contains no contact details or information that directly identifies you.

This data may include a browser fingerprint (such as your browser type, device model, and general location). Contact State uses this information to help us and our partners confirm the legitimacy of your request.

In this context, Contact State acts as an independent data controller, and you can learn more about how it uses data in its Information Notice.

In some cases, we may also use Contact State to validate parts of your form submission (e.g., postcode) and route your enquiry securely to our FCA-authorised partners. In doing so, Contact State acts as our data processor and does not retain or use this information for its own purposes.

If you have concerns about this, you can contact us directly at admin@dealhelper.co.uk.


10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Last Updated" date. Please check back regularly to stay informed.